Trade, Pricing, NRM & Elasticity

Optimizes pack architecture using elasticity and revenue contribution.

Measures pack elasticity and fits price volume curves.

Decomposes list price into net price, pocket price, and margin drivers.

Builds compliant channel price ladders using deterministic rules.

Quantifies own and cross brand elasticity.

Models retailer margin waterfalls.

Simulates pack level elasticity to identify optimal price points.

Optimizes trade spend using incremental sales and ROI.

Diagnoses consumer perception across price ladders.

Accelerators